Hi. I'm Sam.

I grew up in Danvers, Massachusetts, the creepiest town in America. Site of the Salem witch hunt hysteria, birthplace of the lobotomy and backyard to 30 nuclear missiles. Maybe something was in the water that would possess a son of two accountants to go into advertising. But so far, it’s been working out pretty well. I’ve been fortunate to work on some amazing brands and leave a long trail of the industry's most coveted awards.

Over my career, I've transformed moviegoers into "Human Joysticks" for Msnbc.com and tested the honesty of America for Honest Tea. I helped E-Trade bid adieu to their talking baby and spread IBM's passion for design, sciencemath and play across social media. I fought discrimination at barbershops and turned peanut butter against jelly. Then there's that time I brought fame to an escalator rat.

For this creative director and copywriter, life is good. And it sure beats going on trial for witchcraft. 



Cannes Lions

Gold, Outdoor – Honest Tea “The Honest Store”
Gold, Design Posters – IBM “THINK Exhibit Posters”
Silver, Cyber Branded Content – Use of Social Media – IBM “Fractal Fest”
Bronze, Cyber Corporate Image & Communications Campaign – IBM” “IBMblr Play”
Bronze, Print & Poster Campaign – IBM “THINKx20 Patent Posters”
Shortlist, Cyber Online Digital Design - IBM “Fractal Fest”
Shortlist, Cyber Social Celebrity/Blogger Outreach – IBM “IBMblr Play"
Shortlist, Cyber – Msnbc.com “Spectra Visual Newsreader”
Shortlist, Viral Marketing – IBM “IBMblr”

The One Show

Gold, Interactive Integrated Branding Campaign – Msnbc.com “A Fuller Spectrum of News”
Gold, Interactive Brand Gaming Offline – Msnbc.com “NewsBreaker Live”
Merit, Integrated Campaign – Msnbc.com “A Fuller Spectrum of News”
Merit, Cinema Advertising Single – Msnbc.com “NewsBreaker Live”
Merit, Interactive Branded Applications Web – Msnbc.com “Spectra Visual Newsreader"
Merit, Interactive Brand Gaming Offline – Msnbc.com “NewsArcade”
Merit, Game – Msnbc.com “NewsBreaker”
Merit, Experiential Advertising Single – Honest Tea “The Honest Store”
Merit, Consumer TV Under $50K – Fatty Golf Open “Hamburger”
Merit, Interactive Web Banner – MiningCompany.com “Splat"
Bronze, Outdoor Design Transit Campaign – IBM “THINK Exhibit Posters” 
Merit, Collateral Design Posters Series – IBM “THINKx20 Patent Posters”
Merit, Design Craft Typography IBM “THINKx20 Patent Posters”
Merit, Interactive Craft Typography – IBM “THINKx20 Patent Posters”
Merit, Best Social Media Page By A Brand – IBM “IBMblr"

Communication Arts

Advertising Nontraditional – Honest Tea “The Honest Store”
Interactive Environmental Entertainment – msnbc.com “NewsBreaker Live”
Interactive Information Design – Msnbc.com “Spectra Visual Newsreader”
Interactive Social Series – IBM “Fractal Fest”

The Webby Awards

Winner, Integrated Advertising Campaign – Msnbc.com “A Fuller Spectrum of News”
Winner, Social Education & Discovery – IBM “Play!”
Winner, Best Photography & Graphics Social – IBM “Fractal Fest”
People's Voice Winner, Best Social Community Building & Engagement — Barba  "Strand For Trans"
Nominee, Best Blog - Business Websites – IBM “IBMblr”
Nominee, Business Products & Services Interactive Media – IBM “IBMblr”
Nominee, Social Corporate Communications – IBM “Fractal Fest”
Nominee, Best Visual Design Website – Msnbc.com “Spectra Visual Newsreader”
Nominee, Interactive Game or App – Msnbc.com “Spectra Visual Newsreader”
Nominee, News Website – Msnbc.com “Spectra Visual Newsreader”
Honoree, Webby For Good — Barba "Strand For Trans"
Honoree, Best Writing Social – IBM “IBMblr”

Clio Awards

Silver, Award Innovative Media – Honest Tea “The Honest Store”
Silver, Posters – IBM “THINK Exhibit Posters”
Silver, Design – IBM “THINKx20 Patent Posters” 
Bronze, Branded Entertainment - Event Experiential – IBM “IBMblr Play”
Shortlist, Radio Campaign – CDNOW.com “If We’ve Got This”
Shortlist, Social – IBM “IBM Fractal Fest”

D&AD Awards

Wood Pencil, Websites Interface & Navigation – Msnbc.com “Spectra Visual Newsreader”
Shortlist, Earned Media Campaign – Honest Tea “The Honest Store”

Effie Awards

Gold, Small Budget Campaign – Msnbc.com “A Fuller Spectrum of News”
Finalist, Beverages (Non-Alcohol) – Honest Tea “Most Honest City”
Finalist, Software & Apps, IBM "Play!"
Winner, Small Budget Campaign – Barba “Strands for Trans”
Winner, Multicultural & Lifestyle– Barba “Strands for Trans”


Site of the Month – Msnbc.com “Spectra Visual Newsreader” 
Site of the Day – Msnbc.com “Spectra Visual Newsreader” 

London International Awards

Bronze, Posters – IBM “THINKx20 Patent Posters”
Merit, Design –  IBM “Fractal Fest”
Merit, Digital Campaign – IBM “IBMblr”
Merit, Installation – IBM “Play!”
Merit, TV Single – Fatty Golf Open “Hamburger”
Merit, TV Single – Fatty Golf Open “Lost”
Merit, Radio Campaign – CDNOW.com “If We’ve Got This”
Merit, Radio Single – CDNOW.com “Daler Mehndi”
Merit, Radio Single – CDNOW.com “Florence Foster Jenkins”
Merit, Radio Single – CDNOW.com “Throat Singer”
Merit, Radio Single – CDNOW.com “Who Stole the Kishka?”
Merit, Use of Social Media – IBM “Play!”

Other Awards

AICP Awards, Winner, TV Spec – Sapporo “Samurais”
Addy District 2, Gold, Integrated Campaign – CDNOW.com “If We’ve Got This”
Addy District 2, Gold, Radio Campaign – CDNOW.com “If We’ve Got This”
Addy District 10 , Best in Show, TV Campaign – Fatty Golf Open
Addy District 10, Gold, TV Campaign – Fatty Golf Open
Addy District 10, Gold, TV Single – Fatty Golf Open “Four”
Addy District 10, Gold, TV Single x – Fatty Golf Open “Hamburger”
Addy District 10, Gold, TV Single – Fatty Golf Open “Hill”
Addy District 10, Gold, TV Single – Fatty Golf Open “Lost”
Andy Awards, Bronze, Msnbc.com “NewsBreaker Live”
Athena Awards, Bronze, Newspaper Campaign – CDNOW.com “Top Ten”
Buzz Awards, Bronze: Msnbc.com “NewsBreaker Live”
Buzz Awards, Merit, Integrated Campaign – Clios “Creative Liberation Intelligence Organization”
Echo Awards, Silver, B2B Professional Services IBM “IBMblr”
Echo Awards, Shortlist, B2B Social – IBM “Fractal Fest”
Flashforward Film Festival, Winner – Msnbc.com “Spectra Visual Newsreader” 
Jay Chiat Planning Awards, Merit, Integrated – Msnbc.com “A Fuller Spectrum of News”
Mixx Awards, Silver, Integrated Campaign – Msnbc.com “A Fuller Spectrum of News”
OMMA Awards, Winner, Integrated Online Campaign - B2B – “IBM” Play! 
OMMA Awards, Winner, Website Excellence-Business to Business – IBM “IBMblr”
Radio Mercury Awards, $5,000 Winner: CDNOW.com “Who Stole the Kishka?”
Sabre Awards, Gold, PR Consumer Marketing – Honest Tea “The Honest Store”
Silver Anvil Awards, Gold, PR Campaign – Msnbc.com “A Fuller Spectrum of News”
Telly Awards, Bronze, TV Single – Omnipoint Wireless
Yahoo! Big Idea Chair – Msnbc.com “NewsBreaker Live”


Work History

Freelance Creative Director and Copywriter

Terri & Sandy

NBC News

The Wall Street Journal

Creative Director

Associate Creative Director + VP
Honest Tea
Clio Awards
Obama for America
Bud Light
Anheuser Busch
Sirius Satellite Radio
Mobil 1
Clean Energy Works
Enough Project
Environmental Defense Fund
Delta Airlines
The One Show

Hampel Stefanides  
Senior Copywriter to ACD
Neuberger Berman
Court TV
Georges Duboeuf
Fatty Golf Open
Yellow Tail

Hill Holliday
Omnipoint Wireless
Advertising Women of New York
Aer Lingus
Loews Hotels
Colonial Highland Gathering
Southern Comfort

Ammirati Puris Lintas  
Burger King
Air France



"Sam, you made your mark here. You hold a high place in the annals of the last few years."

Steve Simpson
Chief Creative Officer
Ogilvy & Mather North America

 "I hired Sam because I thought he was a good copywriter with the potential to think beyond writing ads.
What I got was a powerhouse of big non-traditional ideas. Digital ideas. Ambient ideas. Brand ideas.
He was brilliant. He was tireless. He boldly went where he'd never been before.
In advertising as in soccer, there are defenders and there are strikers. Sam is a striker of the first order. Hire him."

Marty Cooke
Chief Creative Officer

"Sam is creativity with a V8 Hemi that someone took the liberty of adding a little after-market horsepower.
Balances the commerce and art thing with campaigns that titillate, yet sell -- And, yes, I said titillate."

Bill Bergofin
SVP Marketing
NBC Sports