Hi. I'm Sam.

I grew up in Danvers, Massachusetts, 'the creepiest town in America.' Site of the Salem Witch Trials, birthplace of the lobotomy, and backyard to 30 nuclear missiles during the Cold War. Maybe something was in the water that would possess this son of two accountants to go into advertising. But so far, it’s been working out pretty well. I’ve been fortunate to work on some amazing brands, at top New York agencies, and win more than 90 awards along the way.

Over my career, I've transformed moviegoers into Human Joysticks for Msnbc.com and tested the honesty of America for Honest Tea. I helped E-Trade say goodbye to their talking spokesbaby and spread IBM's passion for design, sciencemath and play across social media. There even that time I brought fame to an escalator-riding rat.

For this integrated creative director and copywriter, life is good. And it sure beats going on trial for witchcraft. 


Honors
 

2016
:: Webby Awards / IBM Research / Play! / Social / Education & Discovery / Winner

2015
:: Cannes Lions / IBM Research / Play! / Cyber / Web Campaign / Corp. Image & Comm. / Bronze
:: Cannes Lions / IBM Research / Play! / Cyber / Social / Celebrity/Blogger Outreach / Shortlist
:: Clio Awards / IBM Research / Play! / Branded Entertainment - Event Experiential / Bronze
:: Communication Arts Interactive / IBM Fractal Fest / Social Series / Winner
:: Communication Arts Design / IBM / Man With Machine: Think Series / Poster/ Winner
:: London International Awards / IBM Research / Play! / Use of Social Medial /  Digital / Shortlist
:: London International Awards / IBM Research / Play! / Installation / Design / Shortlist
:: One Show / IBMblr / Social: Page By A Brand / Merit
:: OMMA Awards / IBM Research / Play! / Integrated Online Campaign - B2B / Winner
:: OMMA Awards / IBMblr / Website Excellence-Business to Business / Winner
:: Webby Awards / IBM Fractal Fest / Social: Best Photography & Graphics / Winner
:: Webby Awards / IBM Fractal Fest / Social: Corporate Communications / Nominee
:: Webby Awards / IBMblr / Social: Best Writing / Honoree

 2014
:: Cannes Lions / IBM Fractal Fest / Branded Content: Use of Social Media / Silver
:: Cannes Lions / IBM Fractal Fest / Online Digital Design / Shortlist
:: Clio Awards / IBM Fractal Fest / Digital/ Social / Shortlist
:: Clio Awards / THINKx20 Patent Posters / Design / Silver
:: ECHO Awards / IBM Fractal Fest / Digital/Social / Shortlist
:: London International Awards / IBM Fractal Fest / Design / Finalist
:: One Show Design / THINKx20 Patent Posters / Collateral Posters Series / Merit
:: One Show Design / THINKx20 Patent Posters / Craft Typography / Merit
:: One Show Interactive / THINKx20 Patent Posters / Craft Typography/ Merit
:: TCS New York City Marathon / 3:44:34 / 8,074th Place
:: Webby Awards / IBMblr / Blog - Business / Nominee
:: Webby Awards / IBMblr / Interactive Media / Business Products & Services / Nominee

 2013
:: Cannes Lions / IBMblr / Viral Marketing / Shortlist
:: ECHO Awards/ IBMblr / Professional Services / Silver
:: London International Awards / IBMblr / Digital Campaign / Finalist
:: Cannes Lions / THINKx20 Patent Posters / Print and Poster / Bronze
:: London International Awards / THINKx20 Patent Posters / Posters /  Bronze

2012
:: Cannes Lions / THINK Exhibit Posters / Design / Gold
:: Clio Awards / THINK Exhibit Posters / Posters / Silver
:: One Show Design / THINK Exhibit Posters / Outdoor Transit: Campaign / Bronze
:: Ogilvy Creative Department Beer Pong Tournament / 1st Place

2011
:: Cannes Lions / Honest Tea / Most Honest City / Outdoor / Gold
:: Clio Awards / Honest Tea / Most Honest City / Innovative Media / Silver
:: Communication Arts / Honest Tea / Most Honest City / Nontraditional / Winner
:: D&AD / Honest Tea / Most Honest City / Earned Media Campaign / Shortlist
:: Effie Awards / Honest Tea / Most Honest City / Beverages, Non-Alcohol / Finalist
:: Sabre Awards / Honest Tea / Most Honest City / PR: Consumer Marketing / Gold
:: One Show / Honest Tea / Most Honest City / Experiential Advertising / Merit

2009
:: Cannes Lions / Msnbc.com / Spectra / Shortlist
:: Communication Arts Interactive / Msnbc.com / Spectra  / Information Design / Winner
:: D&AD / Msnbc.com / Spectra  / Website: Interface & Navigation / Wood Pencil
:: One Show Interactive / Msnbc.com / Spectra  / Application / Merit
:: Webby Awards / Msnbc.com / Spectra / Interactive Ads: Game or App / Nominee
:: Webby Awards / Msnbc.com / Spectra  / Website: News / Nominee
:: Webby Awards / Msnbc.com / Spectra  / Website: Best Visual Design / Nominee
:: One Show Interactive / Msnbc.com / NewsArcade / Gaming Offline / Merit

2008
:: Andy Awards / Msnbc.com / NewsBreaker Live / Bronze
:: Buzz Awards / Msnbc.com / NewsBreaker Live / Merit
:: Creativity.com / Msnbc.com / NewsBreaker Live / Pick of the Day
:: Creativity.com / Msnbc.com / newsbreakergame.com / Pick of the Week
:: Communication Arts Interactive / Msnbc.com / NewsBreaker Live / Winner
:: Contagious Magazine / Msnbc.com / NewsBreaker Live / Selection
:: Effie Awards / Msnbc.com / A Fuller Spectrum of News / Small Budget Campaign / Gold
:: FlashForward Film Festival / Msnbc.com / Spectra / Winner
:: TheFWA / Msnbc.com / Spectra / Site of the Month
:: TheFWA / Msnbc.com / Spectra / Site of the Day
:: Jay Chiat Planning Awards / Msnbc.com / A Fuller Spectrum of News / Integrated Campaign / Merit
:: .net Magazine / Msnbc.com / Spectra / Site of the Month
:: One Show / Msnbc.com / NewsBreaker Live / Offline Gaming / Merit
:: One Show / Msnbc.com / A Fuller Spectrum of News / Integrated Campaign / Merit
:: One Show Interactive / Msnbc.com / NewsBreaker Live / Offline Gaming / Gold
:: One Show Interactive / Msnbc.com / NewsBreaker Live / Offline Gaming / Yahoo! Big Idea Chair
:: One Show Interactive / Msnbc.com / A Fuller Spectrum of News / Integrated Campaign / Gold
:: One Show Interactive / Msnbc.com / A Fuller Spectrum of News / newsbreakergame.com / Merit
:: Silver Anvil / Msnbc.com / A Fuller Spectrum of News / PR / Gold
:: Webby Awards / Msnbc.com / A Fuller Spectrum of News / Integrated Advertising Campaign / Winner

2007
:: Mixx Awards / Msnbc.com / A Fuller Spectrum of News / Integrated Campaign / Silver

2006
:: Buzz Awards / Clio Awards / Creative Liberation Intelligence Organization / Integrated Campaign / Merit

2005
:: AICP Awards / Sapporo / Samurais / Television Spec / Winner + MoMA Archive
:: Addy Awards 10th District / Fatty Golf Open / TV Campaign/ Best in Show
:: Addy Awards 10th District / Fatty Golf Open / TV Campaign/ Gold
:: Addy Awards 10th District / Fatty Golf Open / Four / TV / Gold
:: Addy Awards 10th District / Fatty Golf Open / Hamburger / TV / Gold
:: Addy Awards 10th District / Fatty Golf Open / Lost / TV / Gold
:: Addy Awards 10th District / Fatty Golf Open / Hill / TV Single / Gold
:: London International Awards / Fatty Golf Open / Hamburger / TV /  Merit
:: London International Advertising Awards / Fatty Golf Open / Lost / TV / Merit
:: One Show / Fatty Golf Open / Hamburger / TV / Under $50K / Merit 

2002
:: Athena Awards / CDNOW.com / Top Ten / Newspaper Campaign / Bronze
:: Clio Awards / CDNOW.com / Radio Campaign / Shortlist
:: London International Awards / CDNOW.com / Who Stole the Kishka / Merit
:: London International Awards / CDNOW.com / Throat Singer / Merit
:: London International Awards / CDNOW.com / Florence Foster Jenkins / Merit
:: London International Awards / CDNOW.com / Radio Campaign / Merit
:: London International Awards / CDNOW.com / Daler Mehndi /  Merit
:: Radio Mercury Awards / CDNOW.com / Who Stole the Kishka? / $5,000 Winner
:: New York Addys / CDNOW.com / Integrated Campaign / Gold
:: New York Addys / CDNOW.com / Radio Campaign / Gold

1999
:: One Show Interactive / MiningCompany.com / Web Banner / Merit
:: Telly Awards / Omnipoint Wireless / TV Single / Bronze


Work History

 

FREELANCE

Freelance
Creative Director and Copywriter
2011–present
Arconic
MaraNatha
Barba
The Wall Street Journal
Wyndham
Disney
Chase
Accenture

Ogilvy  

IBM
ETrade
BlackRock
Gap

STAFF

JWT 
Creative Director
2010–2011
Microsoft

SS+K  
Associate Creative Director and VP
2005–2010
Honest Tea
Msnbc.com
Clio Awards
Obama for America
Bud Light
Anheuser Busch
Buick
Sirius Satellite Radio
IFC
Google
Mobil 1
Nerf
Clean Energy Works
Enough Project
Environmental Defense Fund
Delta Airlines
The One Show

Hampel Stefanides  
Senior Copywriter to ACD
1999–2005
CDNOW
Toshiba
Castrol
Neuberger Berman
Court TV
Comcast
BASF
Georges Duboeuf
Fatty Golf Open
Yellow Tail

Hill Holliday
Copywriter
1998–1999
Omnipoint Wireless
Advertising Women of New York
Aer Lingus
Loews Hotels
Colonial Highland Gathering
Southern Comfort

Ammirati Puris Lintas  
Copywriter
1997–1998
Burger King
Air France

 


Reviews
 

"Sam, you made your mark here. You hold a high place in the annals of the last few years."

Steve Simpson
Chief Creative Officer
Ogilvy & Mather North America
 

 "I hired Sam because I thought he was a good copywriter with the potential to think beyond writing ads.
What I got was a powerhouse of big non-traditional ideas. Digital ideas. Ambient ideas. Brand ideas. And yeah, the occasional tv script.
He was brilliant. He was tireless. He boldly went where he'd never been before.
In advertising as in soccer, there are defenders and there are strikers. Sam is a striker of the first order. Hire him."

Marty Cooke
Chief Creative Officer
SS+K

"Sam is creativity with a V8 Hemi that someone took the liberty of adding a little after-market horsepower.
Balances the commerce and art thing with campaigns that titillate, yet sell -- And, yes, I said titillate."

Bill Bergofin
SVP Marketing NBC Sports