I grew up in Danvers, Massachusetts. Also known as the “creepiest town in America.” Site of the notorious Salem witch hunts. Birthplace of the lobotomy. Backyard to 30 nuclear missiles. And that’s the tip of the iceberg.
Whether it’s leading teams or hoping in the trenches, for this creative director and copywriter, life is good. And it sure beats going on trial for witchcraft.
TERRI & SANDY 2016–2019 Creative Director + Copywriter I managed up to five creative teams on a variety of accounts, brand launches and new business pitches. My campaigns for Strands for Trans and MaraNatha Nut Butters helped the agency win Ad Age's 2017 “Small Agency of the Year."
WIEDEN+KENNEDY 12/2018– 2/2019 Creative Director + Copywriter I lived and worked abroad in Shanghai, China to help a multinational creative team launch Oppo's first 10x lossless zoom smartphone in the West.
OGILVY 2011–2016 Creative Director + Copywriter I proactively spearheaded several integrated and widely-awarded projects for IBM Research. I got the unofficial masterclass in the craft of tech and B2B writing during IBM's "Smarter Planet" era. I launched and ran IBM Research’s Tumblr channel helping to make the tech giant relevant to digital audiences.
JWT 2010–2011 Creative Director I helped manage six creatives to develop consumer and B2B ads for Microsoft Office.
SS+K 2005–2010 Sr. Copywriter → ACD/VP I created, sold and led groundbreaking and effective brand platform campaigns for Honest Tea and Msnbc.com, earning 100s of free press stories and 100s of millions of free impressions. I deployed SS+K’s philosophy of “asymmetric communications” to help brands find smart and subversive ways to use unconventional marketing tactics to break through the noise.
CLIENTS Anheuser Busch ∙ Arconic ∙ BASF ∙ Bud Light ∙ Burger King ∙ Aer Lingus ∙ Castrol ∙ CDNOW ∙ Comcast ∙ CourtTV ∙ Disney ∙ E*TRADE ∙ EDF ∙ Gap ∙ Google ∙ Hain Celestial ∙ Honest Tea ∙ IBM ∙ IFC ∙ Loews Hotels ∙ Microsoft ∙ Mobil 1 ∙ Msnbc.com ∙Obama in 08 ∙ OPPO ∙ Sirius ∙ Southern Comfort ∙ SunnyD ∙ The Hartford ∙ Wall Street Journal ∙ Wyndham ∙ Yellow Tail