Where the Future Takes Shape

On the shortlist of world-changing companies few people know is ALCOA [Aluminum Company of America].

Their century of advancements in lightweight metal technologies helped the Wright Brothers take flight, land men on the moon and park a car in every driveway.  

When ALCOA split their high-tech engineered metal division off into a new brand, Arconic, this integrated campaign set their new ambitious course: A place where automotive, aerospace and construction visionaries could go for help with their world-altering innovations — Where the Future Takes Shape.

Meet the real Jetsons 

What will cities of the future look like?  Arconic assembled futurists, sci-fi filmmakers, manufacturing experts and pop culture's most beloved family of the future to find out.

VIDEO: Over 5 million views on YouTube

Rebooting the Jetsons

Go behind the scenes with futurists, Star Trek's Justin Lin and Arconic’s team of engineers, as they reimagine The Jetsons TV theme song in live-action for the first time.

VIDEO: [1:51]


VIDEO: Theme to Hanana-Barbera's The Jetsons 


Nonfiction Predictions

Wired and Arconic assemble some of the smartest people on the planet to explore what's on the horizon for architecture, space travel, transportation and more.

More at Wired and

VIDEO: The Future of Cityscapes [2:40]

VIDEO: The Future of Space Exploration [1:57]

Windows to the future

Travelers at airports, subways and rail lines got an early look at engineer-vetted designs for tomorrow's biomorphic jets, flying cars, mega-towers, clean sports cars and extra-terrestrial rovers.