CDNOW / IF WE'VE GOT THIS
Before the iPod changed music, and when Amazon was only for books, CDNOW.com was the go-to-place for hard-to-find music. To make the point, our ads shined a spotlight on the most obscure, absurd and irritating music selections we could find from their inventory of 50,000 albums.
"Top 10 lists that no one is ever, ever going to ask for."
Fringe music crashes Top 40 radio. VO by Ed Helms.
Radio Mercury Awards - $5,000