creative director / copywriter
That time my commute into NYC blew up in the news
"This has got hit written all over it."
"Heroic, unstoppable subway rat fights
against all odds to go down escalator"
"Determined rat on an escalator is the
most satisfying thing you’ll see all year"
"This 12-second rat escalator video
proves literally nothing fazes busy New Yorkers"
"Rodent on escalator perfectly
sums up rush-hour rat race"
New York Post
"This Rat Racing Against Time
on a Busy Escalator Is a New Hero"
"Escalator Rat Makes Pizza Rat
Look Like a Total Slacker"
"Subway Rat Vs. The Escalator"
"Rat Tries to Go Down Escalator
Wrong Way in Penn Station"
"Escalator Rat Has Much To Teach Us
About Holidays In The Big City