Sirius Satellite Radio /
Howard Stern Uncensored
RADIO THROUGH THE LENS OF HOWARD STERN
After decades of scrutiny from the FCC, Howard Stern was moving his controversial radio show from the regulated FM airwaves to an uncensored channel on satellite radio. To celebrate this newfound freedom, we designed an innocuous looking campaign with a mischievous surprise.
When any ad, poster, billboard or coupon was viewed through a special red lens filter, the copy and art revealed secret messages that channeled inner and uncensored voice of Howard Stern.