Sirius Satellite Radio
Howard Stern Uncensored
RADIO THROUGH THE LENS OF HOWARD STERN
Howard Stern was moving his controversial morning radio show from regulated terrestrial radio to satellite. This campaign was designed to give would-be-subscribers a subversive surprise. Using special 'Howard Vision' filters, each innocent-looking campaign element revealed its underlying mischief—hidden messages that sampled the Howard's new voice, free from censorship.
(Disclaimer: Like Howard, the following content is not politically correct. If you're easily offended, you'll want to skip this one.)
NOTE: Animated simulations. Scroll slowly to reveal Howard Vision.
Role: Creative Direction, Copywriting