IBM / Fractal Fest


IBM threw a Fractal Fest on social media to honor the legacy of IBM Fellow Benoit Mandelbrot. We celebrated the math pioneer‘s everlasting discovery with a captivating month of content including The Fractalizer, a documentary film by Errol Morris, a Reddit AMA and plenty of fractal GIFs.

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VIDEO: IBM Fractal Fest - integrated social campaign

Ever wonder why a river, 
looks like a tree, 
looks like a leaf?

So did Benoît Mandelbrot. He's the math whiz and IBM Researcher who discovered the hidden patterns behind all of nature.  He called them Fractals.



Fractals changed the way
we see the world. 

To celebrate Mandelbrot’s birthday, 
we changed the way
the world sees Fractals.

We coded our own fractal art
and blanketed it across social media.

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We turned every blog on Tumblr into fractals. 

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We premiered this Errol Morris fractals film.

VIDEO; IBM Fractal Fest: Benoit Mandelbrot's last interview


We hosted an AMA on Reddit with two of Mandelbrot's closest colleagues at IBM Research and Yale.

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We even baked a fractal cake. And it was delicious.


It was a Fractal Fest.

Fractal chatter traveled from Tumblr to newsfeeds and influential blogs like Fast Company, The Verge, The Atlantic and Gizmodo.

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