Dispatches from a Smarter Planet
MARATHON STORYTELLING DURING GOLF
Viewers of the 2014 Masters Tournament witnessed something bold, unprecedented and slightly insane. Rather than seeing the same TV spots over and over again, IBM made 64 unique Dispatches from a Smarter Planet to run just once. This continuous stream of content would make sticking around for Made with IBM commercials almost as interesting as the golf.
Directed by Joe Pytka. More in New York Times →
Role: Creative Direction, Copywriting (Europe)