MaraNatha Nut Butter is too good for jelly.

PB&J was the greatest combo of all time. Until MaraNatha came along. Slow-roasted, small-batch nut butters so good you eat them by the spoonful. No jelly required. We broke up the world's most iconic sandwich and proved nut butter was better off all alone.

Press: AdAge, Adweek, The Drum

MARANATHA NUT BUTTER
”Too Good For Jelly”

AGENCY
Terri & Sandy

ROLE
New Business Win/Concept/Creative Direction/Copywriting/Tagline

MEDIA
TV/Outdoor/Social/Branded Content

Director: Peter Sluszka, Hornet

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#TooGoodForJelly

PB& who? Sandwich sweeties no more, MaraNatha and Jelly’s sticky breakup drama unfolds on social.

📩 sammazur@gmail.com ✏️ Available for concepting, copywriting, and creative direction 💥 Big ideas, 360 campaigns, scripts, manifestos, pitches, you name it 🔀 Consumer, tech, B2B, anything people pay money for

MaraNatha Nut Butter is too good for jelly.

PB&J was the greatest combo of all time. Until MaraNatha came along. Slow-roasted, small-batch nut butters so good you eat them by the spoonful. No jelly required. We broke up the world's most iconic sandwich and proved nut butter was better off all alone.Press: AdAge, Adweek, The Drum

MARANATHA NUT BUTTER”Too Good For Jelly”AGENCYTerri & SandyROLENew Business Win/Concept/Creative Direction/Copywriting/TaglineMEDIATV/Outdoor/Social/Branded Content

#TooGoodForJelly

PB& who? Sandwich sweeties no more, MaraNatha and Jelly’s sticky breakup drama unfolds on social.

PB&J was the greatest combo of all time. Until MaraNatha came along. Slow-roasted, small-batch nut butters so good you eat them by the spoonful. No jelly required. We broke up the world's most iconic sandwich and proved nut butter was better off all alone.

Press: AdAge, Adweek, The Drum

MARANATHA NUT BUTTER
”Too Good For Jelly”

AGENCY
Terri & Sandy

ROLE
New Business Win/Concept/Creative Direction/Copywriting/Tagline

MEDIA
TV/Outdoor/Social/Branded Content