MaraNatha
Too Good For Jelly
PEANUT BUTTER & WHO?
They were the greatest sandwich combo of all time. Then MaraNatha came along with its healthy, small-batch peanut and almond butters. The taste, so good, you can eat it by the spoonful. No jelly required. So to launch their first ad campaign, first MaraNatha had to end the unhealthy relationship, once and for all. No hard feelings, ok jelly?
MaraNatha and jelly call it quits in five tragicomic stop-motions. Directed by Hornet's Peter Sluszka.
BIG DRAMA. SHORT ATTENTION SPANS.
Six weeks of #TooGoodForJelly breakup content puts jelly through the ringer.
SOCIAL MEDIA ATE IT UP
Agency: Terri & Sandy
Role: Creative Direction, Copywriting