They were the greatest sandwich combo of all time. Then MaraNatha came along with its slow-roasted, small-batch peanut and almond butters. The taste, so good, you can eat it by the spoonful. No jelly required. And so, it was time to break up this unhealthy relationship and start a new, disruptive chapter in the category
Director: Hornet
Press: AdAge, Adweek, The Drum
MARANATHA NUT BUTTER TOO GOOD FOR JELLY MEDIA TV/Outdoor/Social/Branded Content
ROLE New Business Win/Concept/Creative Direction/Copywriting/Tagline
AGENCY Terri & Sandy
#TooGoodForJelly
PB& who? Sandwich sweeties no more, MaraNatha and Jellyโs gooey breakup drama unfolds on social media during the launch.