MaraNatha
Too Good For Jelly
PB & WHO?
Peanut butter and jelly. They were the greatest sandwich combo of all time. Then MaraNatha nut butters came along. Wholesome and made in small batches, it tastes so good, you can eat it by the spoon. No jelly required. So to launch the brand, MaraNatha ended the unhealthy relationship once and for all. No hard feelings, ok Jelly?
A PUBLIC BREAK UP.
The split was broadcast over cable TV, cinema screens, YouTube and social.
BIG DRAMA. SHORT ATTENTION SPANS.
The break up saga continued on social media.
SOCIAL MEDIA ATE IT UP.
Agency: Terri & Sandy
Role: Creative Direction, Copywriting
Directed by Peter Sluszka, Hornet