SAM MAZUR 💥

CREATIVE DIRECTOR + COPYWRITER

MaraNatha Nut Butter dumps jelly.

They were the greatest sandwich combo of all time. Then MaraNatha came along with its slow-roasted, small-batch peanut and almond butters. The taste, so good, you can eat it by the spoonful. No jelly required. And so, it was time to break up this unhealthy relationship and start a new, disruptive chapter in the category

Director: Hornet

Press: AdAge, Adweek, The Drum

MARANATHA NUT BUTTER
TOO GOOD FOR JELLY

MEDIA
TV/Outdoor/Social/Branded Content

ROLE
New Business Win/Concept/Creative Direction/Copywriting/Tagline

AGENCY
Terri & Sandy

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#TooGoodForJelly

PB& who? Sandwich sweeties no more, MaraNatha and Jelly’s gooey breakup drama unfolds on social media during the launch.

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