Too Good For Jelly
MaraNatha, the top shelf of small batch almond and peanut butters, is so good you can eat it by the spoonful. But its brand awareness sat at the bottom with nut butter shoppers. To set the premium product apart from the big guys in the aisle, MaraNatha ditched its sugary-sweet other half then smeared the bombshell breakup news across broadcast, digital, cinema and social. No hard feelings, ok Jelly?
Sandwich sweeties no more, MaraNatha and Jelly’s gooey breakup drama unfolds on social media.