HONEST TEA / THE HONEST STORE

 
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THE MOST HONEST CITY IN AMERICA

No cashiers. No security. Just racks of Honest Tea and the honor systemWith little more than a clear plastic box, tea, and a sign requesting “$1.00 per bottle,” this pioneering social experiment tested the honesty of American cities: Would people pay for a beverage they could take for free? Hidden cameras documented the human behavior at each location and our results were presented with massive amounts of earned media. Coca-Cola bought the brand and today Honest Tea is ubiquitous across the nation.

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VIDEO: Honest Tea - Most Honest City in America - integrated outdoor campaign


FIRST STOP: WALL STREET

The Honest Store first popped up during President Barack Obama's visit to New York to admonish Wall Street bankers for their role in the global financial meltdown. The next morning, this video was released. It made a splash in the local press and set the national run in motion.

 
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AN ONGOING EXPERIMENT

Year after year, the Honest Store continues to test the public, and generate publicity, in America and Europe.