HONEST TEA

THE MOST HONEST CITY IN AMERICA


Would people pay for a product they could take for free? 

No cashiers. No security. Just racks of Honest Tea and the honor systemWith little more than a clear plastic box, tea, and a sign requesting “$1.00 per bottle ” Honest Tea conducted a social experiment to test the honesty of American cities. Hidden cameras documented the human behavior at each location and then the findings were presented. The press drank it up and Honest Tea was eventually bought up by Coca-Cola. Their tea is now on store shelves across the nation.

Selected honors: 
Cannes Lion Gold, One Show, D&AD, Effie

VIDEO: Honest Tea - Most Honest City in America - integrated outdoor campaign


FIRST STOP: WALL STREET

The search for the 'Most Honest City' began with this pilot test, timed with President Obama's visit to New York to admonish Wall Street's role in the 2008 financial crisis. The next day, this video made a splash in local media, setting the national roll-out campaign in motion.

Cannes Lions Gold Clio Awards Silver Communication Arts Winner D&AD Shortlist Effie Awards Finalist Sabre Awards Gold The One Show Merit

LAST STOP: ???

Honest Tea has repeated the social experiment every year since. Each summer a new "Most Honest City" is crowned as part of their annual National Honesty Index report