THE MOST HONEST CITY IN AMERICA
No cashiers. No security. Just racks of Honest Tea and the honor system. With little more than a clear plastic box, tea, and a sign requesting “$1.00 per bottle,” this pioneering social experiment tested the honesty of American cities: Would people pay for a beverage they could take for free? Hidden cameras documented the human behavior at each location and our results were presented with massive amounts of earned media. Coca-Cola bought the brand and today Honest Tea is ubiquitous across the nation.