MSNBC.COM / A Fuller Spectrum Of News
Research showed that users preferred Msnbc.com more than any other source, because it spanned the entire news continuum—from the war in Afghanistan to American Idol. This insight led to an colorful graphic device that diffracted their coverage across a visual spectrum: A Fuller Spectrum of News blurred the lines between advertising and content, and introduced many new interactive innovations. These effort helped Msnbc.com reach #1 in online news and became one of the year's most widely-awarded integrated campaigns.
Each medium had its own unique twist:
In this series of 38 ads, fresh news headlines took on fresh new meanings, while helping Msnbc.com establish its wide-ranging coverage.
Spectra Visual Newsreader
"A Total Looker"
Browse, play and interact with A Fuller Spectrum of News. This experimental 3D visualizer reimagined the news reading experience as an immersive, vortex of color—controllable by mouse, microphone or webcam.
NewsBreaker and its sequel, NewsBlaster, made headlines of their own, by turning current events into a competitive gaming experience. Both titles were released in a branded Msnbc.com arcade cabinet, NewsArcade.
Msnbc.com Digital Cafe
Msnbc.com Digital Cafe at Rockefeller Plaza in New York gave the public a chance to interact with our experimental news technology.
Msnbc.com presents the world premiere of in-cinema crowd gaming. This inventive diversion give audiences a new way to play together, and get the news, as they wait for their movie to start.
Human Joysticks project →