Other news sites stood for trusted news, breaking news or political news. Msnbc.com embraced it all: Lifestyle, entertainment, sports, world, politics and lots more. This insight inspired a colorful metaphor, “A Fuller Spectrum of News.” By building breaking news headlines into our ads and media, we created a whole new way for audiences to engage with the news. Msnbc.com would become the #1 news site and one of the most widely-awarded campaigns of the year. 2x One Show Gold and Effie Gold winner.
38 Unique Magazine Ads. Week after week, seemingly unrelated headlines were juxtaposed together with amusing results.
Msnbc.com’s First-Ever Brand Campaign. 750,000+ animated tiles helped launched A Fuller Spectrum of News to millions of viewers.
Play. Browse. Interact. The linear way of browsing news was replaced with an immersive, 3D vortex of color. Controllable by mouse, microphone and webcam.
Play the News. Live headlines were streamed into two branded news games and a row of arcade cabinets at the Msnbc.com Digital Cafe in Rockefeller Center, New York.
World Premiere of Audience Crowd Gaming. Msnbc.com took over the bodies of unsuspecting movie theater audiences and turned them into “human joysticks.” Made with motion-tracking software and real-time Msnbc.com news, crowds had to wave their arms and bodies in unison to control the gameplay. A movie trailer spread the word about this first-of-its-kind cinema experience to business, tech, movie and gaming channels around the globe.