Msnbs.com
A Fuller Spectrum Of News

Research showed that users preferred Msnbc.com more than any other source, because it spanned the entire news continuum—from the war in Afghanistan to American Idol. This insight led to an colorful graphic device that diffracted their coverage across a visual spectrum: A Fuller Spectrum of News blurred the lines between advertising and content, and introduced many new interactive innovations. These effort helped Msnbc.com reach #1 in online news and became one of the year's most widely-awarded integrated campaigns.

Selected honors:
2 One Show Golds, Effie Gold, Webby

VIDEO: Msnbc.com - A Fuller Spectrum of News - integrated campaign


Each medium added its own new twist:


Weekly magazines

In this series of 38 ads, fresh news headlines took on fresh new meanings, while helping Msnbc.com establish its wide-ranging coverage.

 

 

Spectra Visual Newsreader

"A Total Looker" 
—Mashable

Browse, play and interact with A Fuller Spectrum of News. This experimental 3D visualizer reimagined the news reading experience as an immersive, vortex of color—controllable by mouse, microphone or webcam.

Selected honors:
FWA Site of the Month
3x
 Webby nods
Comm Arts

LAUNCH SPECTRA
(for browser)→


NewsGames

NewsBreaker and its sequel, NewsBlaster, made headlines of their own, by turning current events into a competitive gaming experience. Both titles were released in a branded Msnbc.com arcade cabinet, NewsArcade.


Msnbc.com Digital Cafe

Msnbc.com Digital Cafe at Rockefeller Plaza in New York featured NewsArcades and adaptions of Spectra for touch and color-sensing AR screens.

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VIDEO: The Today Show tries out NewsArcade and Spectra


NewsBreaker Live
 

Msnbc.com presents the world premiere of in-cinema crowd gaming, a fun new way for audiences to play together as they wait for their movie to start.

Human Joysticks project

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