MSNBC.COM / A Fuller Spectrum Of News
Research showed that Msnbc.com users preferred its news site over other sources, because it spanned the entire news continuum. From the war in Afghanistan to American Idol. This insight inspired a captivating graphic metaphor, A Fuller Spectrum of News. The massively integrated campaign blurred the lines of advertising and content, and introduced many digital innovations in the news industry. Msnbc.com would become the #1 news site and one of the most widely-awarded campaigns of the year, including a One Show Gold for Integrated Branding Campaign.