MSNBC.COM / NewsBreaker Live

HUMAN JOYSTICKS’s NewsBreaker Live took over the bodies of unsuspecting movie theater audiences and turned them into “human joysticks”. Made with motion-tracking software (predating Xbox Kinect) and real-time news, crowds had to wave their arms and bodies left or right, in collaboration, to control the gameplay. A movie trailer spread the word about this first-ever interactive cinema experience to business, tech, movie and gaming news outlets and blogs all over the world.

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VIDEO: - NewsBreaker Live - worldwide premiere of interactive crowd gaming




Role: Creative Direction, Copywriting
Agency:  SS+K