Msnbc.com
NewsBreaker Live

TRANSFORMING MOVIEGOERS INTO "HUMAN JOYSTICKS"


NewsBreaker Live, the world’s first in-cinema, audience participatory game, took over the bodies of unsuspecting moviegoers and turned them into "Human Joysticks;" Made with motion-tracking software (pre- Xbox Kinect ) and connected to live msnbc.com news, crowds had to collaboratively wave their bodies left and right to control the gameplay. A documentary trailer spread the word about the new media to tech, business, game and culture news channels around the globe.

Selected honors:  
One Show Gold
Communication Arts
Live exhibition at 2007 Cannes Festival

"The Best New Media of 2007"   —Other Advertising

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VIDEO: Msnbc.com - NewsBreaker Live - worldwide premiere of interactive crowd gaming


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in the News

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