TRANSFORMING AUDIENCES INTO "HUMAN JOYSTICKS"
NewsBreaker Live took over the bodies of unsuspecting moviegoers and turned them into "Human Joysticks." Made with motion-tracking software (predating Xbox Kinect) and connected to live Msnbc.com news, audiences had to wave their bodies left and right to control the gameplay in collaboration, and capture headlines for points. A documentary movie trailer spread the word about this first-ever interactive cinema experience, and new ad medium, around the globe.
Gold One Show, Communication Arts, Live exhibition at Cannes
in the News
Role: Creative Direction, Copywriting