MOVIEGOERS BECOME "HUMAN JOYSTICKS"
NewsBreaker Live took over the bodies of unsuspecting movie theater audiences and turned them into human joysticks. Made with motion-tracking software (predating Xbox Kinect) and real-time Msnbc.com news, crowds had to wave their arms and bodies left or right, in collaboration, to control the gameplay. A movie trailer spread the word about this first-ever interactive cinema experience to business, tech, movie and gaming news outlets and blogs all over the world.
Gold One Show, Communication Arts, Exhibition at Cannes
in the News
Role: Creative Direction, Copywriting