TRANSFORMING MOVIEGOERS INTO "HUMAN JOYSTICKS"
NewsBreaker Live, the world’s first in-cinema, audience participatory game, took over the bodies of unsuspecting moviegoers and turned them into "Human Joysticks;" Made with motion-tracking software (pre- Xbox Kinect ) and connected to live msnbc.com news, crowds had to collaboratively wave their bodies left and right to control the gameplay. A documentary trailer spread the word about the new media to tech, business, game and culture news channels around the globe.
One Show Gold
Live exhibition at 2007 Cannes Festival
"The Best New Media of 2007" —Other Advertising