IBM PopData
Birth of a Trend: Steampunk

IBM PopData STEAMPUNK.JPG

NERDS PREDICT FASHION TRENDS

Analytics can be boring. Except when you apply it to things people really care about like pop culture. Enter PopData. Our first stop was fashion. Using social sentiment analysis we discovered that Steampunk, a curious fashion trend born from science fiction, was poised to bust out into mainstream retail. We turned the prediction into an infographic that earned lots of worldwide attention from major publications and influencers including Wired, Time, Forbes, The VergePSFK, Boing BoingAdweek and The Independent.

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