What, you're still here?
Creative Liberation Intelligence Organization [CLIO]
The Clio Awards wanted to stand out from other awards shows as they introduced a new suite of nontraditional categories. So we parodied this emerging trend by uncovering an elaborate multichannel ruse of our own—a clandestine operation that was keeping surveillance on advertising creativity.
IBM Midmarket - How Not To's
Lessons From the Far Edge of Business
IBM Midmarket used its media partnership with Gizmodo to strike a lighter tone and connect with smaller businesses during the Smarter Planet era. This instructional series on what not to do to in the workplace led readers to serious IBM tech solutions that help midsize companies operate smarter and more efficiently.
Birth of a Trend: Steampunk
Analytics can be boring. Except when it's applied to things that people really care about. Enter ‘Pop Data.’ Using social sentiment analysis, IBM discovered that Steampunk, a curious, fashion trend born from sci-fi, was poised to bust out into mainstream retail. IBM set their offbeat prediction to this eccentric infographic. Soon the prediction and the trend-spotting technology was all the rage:
Wired, Time, Forbes, The Verge, PSFK, Adweek, Boing Boing, The Independent.
"SMART TO THE BONE" - Film
When bones go snap, crack or crunch, an Italian bone implant manufacturer and the IBM cloud can help.
"LET'S ASK SMARTER QUESTIONS" - Campaign
This worldwide print, airport and outdoor campaign married existential business questions with striking in-camera Smarter Planet illustrations to stop and grab disruption-worn business executives by the lapels.
Clean Energy Works
CO2NSEQUENCE - Political Action Campaign
When a coalition of environmental groups wanted rally the youth vote to put pressure on Congress for climate reform, CO2sequence was born. We blanketed college campuses with stickers, posters and newspaper ads that would encourage environmentally-minded students to rise up in in support of clean energy legislation.
VIRTUAL CLIMATE RALLY - INNOVATION
Earthstock used social media APIs and a playful physics engine to remove the barriers of time and distance in attending a political rally. Anyone with a Facebook or Twitter account could gather at the foot of the virtual U.S. Capitol building with a simple post or a tweet—and together put pressure on Congress to pass climate legislation.
To expand the "I'm just here for the Bud Light" campaign beyond TV, this national photo-sharing competition rewarded public displays of affection for Bud Light.
SPOTTING A HIT WINE
To help a new quirky wine label named Yellow Tail catch the eye of young, trend-spotting urbanites, we paired simple rebuses with a quizzical headline, “Have you spotted it?" and placed them in stylish magazines and around cool New York neighborhoods. Sales took off and the Australian wine would become the #1 import in the US.
SAPPORO TV :30
With a win at the AICP Show, this spec project became part of MoMA's permanent film archive.
When analog phones were still a thing, this interactive billboard idea highlighted a new feature from digital wireless providers—later known as texting.
My first digital ad, a relic from the days before Google, landed in the 2nd One Show Interactive Awards.
A print campaign celebrating the iconic vehicle's unique place in world history