Arconic engineers the world’s most advanced lightweight metal technologies for the aerospace, automotive and construction industries. To launch this ALCOA spinoff, we assembled the world's top futurists, metal experts and sci-fi filmmakers. Their task: to imagine what the animated world of The Jetsons might look in real life, 100 years after the 1962 TV series debut.
IBM MIDMARKET How Not To Work Smart
Lessons from the far edge of business.
This single-panel comic series for Gizmodo showcases some of the less-then-ideal alternatives to using IBM tech in the midsized workplace.
IBM POPDATA Birth of a Trend: Steampunk
Analytics can be boring. Except when it's applied to things that people really care about. Enter ‘Pop Data.’ Using social sentiment analysis, IBM discovered that Steampunk, a curious, fashion trend born from sci-fi, was poised to bust out into mainstream retail. We set this offbeat prediction to an eccentric infographic. Soon the prediction and the trend-spotting technology was all the rage:
The Clio Awards wanted to boost its new nontraditional and integrated advertising categories. So we parodied the emerging trend with an elaborate multichannel ruse: that the Clios was really, not-really, all just an elaborate front.
CLEAN ENERGY WORKS CO2NSEQUENCE
When a coalition of environmental groups wanted to rally the youth vote for climate reform, CO2sequence was born. Then we blanketed college campuses with stickers, posters and newspaper ads that would encourage environmentally-minded students to rise up in in support of clean energy legislation.
EARTHSTOCK Virtual Climate Rally
Earthstock used social media APIs and a playful physics engine to remove the barriers of time and distance in attending a political rally. Anyone with a Facebook or Twitter account could gather at the foot of the virtual U.S. Capitol building with a simple post or a tweet—and together put pressure on Congress to pass climate legislation.
BUD LIGHT here4BL.com: THE GAME
To expand the "I'm Just Here for the Bud Light" campaign beyond TV, this national photo-sharing competition rewarded beer drinkers public displays of affection. For Bud Light.
YELLOW TAIL Have You Spotted It?
To help the quirky new wine label get the attention of trendy New York City urbanites, this launch campaign paired simple rebuses with a quizzical headline, “Have you spotted it?" Sales took off and the Australian wine eventually became the #1 import in the US.