What, you're still here?
Arconic / The Jetsons Rebooted
What will cities look like in 2062? To launch the new metal tech brand Arconic, we assembled a brain trust of the world's most respected futurists, engineers and filmmakers to bring the cartoon world of The Jetsons to life, 100 years after its 1962 TV series debut.
Directed by Star Trek’s Justin Lin.
IBM / Dispatches from a Smarter Planet
Viewers of the 2014 Masters Tournament witnessed something bold, unprecedented and slightly insane. Rather than seeing the same TV spots over and over again, IBM made a marathon of 64 spots designed to run just once. This continuous stream of content would make sticking around for the IBM commercials almost as interesting as the golf.
Directed by Joe Pytka.
Clio Awards / Creative Liberation Intelligence Organization [CLIO]
The Clio Awards wanted to stand out from other awards shows as they introduced a new suite of nontraditional categories. So we parodied this emerging trend by uncovering an elaborate multichannel ruse of our own—a clandestine operation that was keeping surveillance on advertising creativity.
IBM Midmarket / How Not To's
To target mid-sized tech companies on Gizmodo, this instructional, single-panel comic series showcased less-then-ideal alternatives to using IBM software in the workplace.
IBM PopData / Birth of a Trend: Steampunk
Analytics can be boring. Except when it's applied to things that people really care about. Enter ‘Pop Data.’ Using social sentiment analysis, IBM discovered that Steampunk, a curious, fashion trend born from sci-fi, was poised to bust out into mainstream retail. IBM set their offbeat prediction to this eccentric infographic. Soon the prediction and the trend-spotting technology was all the rage:
Wired, Time, Forbes, The Verge, PSFK, Adweek, Boing Boing, The Independent.
IBM CLOUD / SMART TO THE BONE
When bones go snap, crack and crunch, one Italian bone implant manufacturer can help thanks to the IBM cloud.
IBM / LET'S ASK SMARTER QUESTIONS
This worldwide print, airport and outdoor campaign married existential business questions with striking in-camera Smarter Planet illustrations to stop and grab disruption-worn business executives by the lapels.
Clean Energy Works / CO2NSEQUENCE
When a coalition of environmental groups wanted to rally the youth vote for climate reform, CO2sequence was born. We blanketed college campuses with stickers, posters and newspaper ads that would encourage environmentally-minded students to rise up in in support of clean energy legislation.
VIRTUAL CLIMATE RALLY - INNOVATION
Earthstock used social media APIs and a playful physics engine to remove the barriers of time and distance in attending a political rally. Anyone with a Facebook or Twitter account could gather at the foot of the virtual U.S. Capitol building with a simple post or a tweet—and together put pressure on Congress to pass climate legislation.
Bud Light / here4BL.com: THE GAME
To expand the "I'm just here for the Bud Light" campaign beyond TV, this national photo-sharing competition rewarded public displays of affection for Bud Light.
YELLOW TAIL / HAVE YOU SPOTTED IT?
To help a new quirky wine label named Yellow Tail catch the eye of young, trend-spotting urbanites, we paired simple rebuses with a quizzical headline, “Have you spotted it?" and placed them in stylish magazines and around cool New York neighborhoods. Sales took off and the Australian wine would become the #1 import in the US.
SAPPORO / SAMURAI TV :30
With a win at the AICP Show, this spec project became part of MoMA's permanent film archive.
CDNOW / IF WE'VE GOT THIS
Before the iPod changed music, and when Amazon was only for books, CDNOW.com was the go-to-place for hard-to-find music. To make the point, our ads shined a spotlight on the most obscure, absurd and irritating music selections we could find from their inventory of 50,000 albums.
"Top 10 lists that no one is ever, ever going to ask for."
OMNIPOINT WIRELESS / TEXT THIS AD
Way back when analog cell phones were a thing, this interactive billboard concept promoted a novel feature on Omnipoint’s digital network: texting.
The Mining Company didn’t stand a chance against Google, but my first digital ad was also my first work to make it into the One Show.
A print campaign to celebrate the Jeep’s iconic place in world history. This student work became a personal milestone and gave me the confidence to dedicate my future to advertising. A career I continue to love.