THE MOVEMENT TO CREATE TRANS-FRIENDLY BARBERSHOP & SALONS
In 2017, headlines about discrimination against transgender people in barbershops and salons began surfacing across the world. No one was doing anything about it. Then, a small New York City barbershop named Barba Men's Grooming Boutique decided to take a stand. Strands for Trans exposed the issue and ignited a movement against hate.
Inspired by the trans flag, Strands for Trans reimagined the iconic barber pole and then circulated stickers as a welcome sign to anyone fearful of discrimination.
The campaign site, strandsfortrans.com, made it easy for barbershops and hair salons to designate their store location as a discrimination-free business.
Bringing Discrimination Out of the Closet
To put a face on the issue, people shared candid stories about the fear, humiliation and rejection they face when getting a simple haircut.
A Fashion Legend Joins the Cause
Inspired by the colors of the trans flag, Barba Men’s Grooming Boutique offered complimentary pink, white and blue hair stylings for supporters to rock during Pride Month. Fashion icon Marc Jacobs dropped in to lend his enthusiastic support and influence to his 2.5 million followers.
What started as an initiative to help the trans community feel welcome and accepted, sparked a trend of inclusivity that spread further and faster than we imagined.
Within two weeks, trans-friendly barbershops and salons popped up in all 50 states. Even the red ones.