THE MOVEMENT TO CREATE TRANS-FRIENDLY BARBERSHOP & SALONS
A pattern of discrimination against transgender people in barbershops began to surface in news headlines across the U.S. No one was doing anything about it. Until a small New York decided to take a stand, exposing the issue and sparking an alliance of LGBTQ+ and straights to rally against hate. Clio Bronze and 2x Effies Bronze winner.
VIDEO: Barba Men’s Grooming Boutique “Strands For Trans”
A New Symbol of Acceptance
Inspired by the trans flag, Strands for Trans reimagined the iconic barbershop pole with safe-space window stickers.
The campaign site, strandsfortrans.com, made it easy for barbershops and hair salons to designate their store location as a discrimination-free business.
Bringing Discrimination Out of the Closet
To put a face on the issue, people shared candid stories about the fear, humiliation and rejection they face when getting a simple haircut.
Fashion Icon Mark Jacobs Joins the Cause
Inspired by the colors of the trans flag, Barba Men’s Grooming Boutique offered complimentary pink, white and blue hair stylings for supporters to rock during Pride Month. Fashion icon Marc Jacobs dropped in to lend his enthusiastic support and influence to his 2.5 million followers.
What started as an initiative to help the trans community feel welcome and accepted, sparked a trend of inclusivity that spread further and faster than we imagined.
Within two weeks, trans-friendly barbershops and salons popped up in all 50 states. Even the red ones.