Back when a computer was just an engineer with a slide rule, IBM founder Tom Watson issued a simple challenge to his young workforce—THINK. The word stuck. And his motto still inspires.


THINK Patent Posters / The US patent document, reimagined

To honor IBM’s record-setting, 20-year winning streak for most US patents, a global team of Ogilvy creatives set out to showcase the milestone in a manner worthy of the achievement— by transforming IBM's intellectual property and THINK motto into 20 works of art and transforming complex patent gobbledygook into something playful and engaging.


20 designs for 20 years of record IBM innovation

IBM THINK App -  Puzzle Banners

To attract curious minds to its new THINK app, IBM released these simple puzzle games based on
IBM's famous motto. Once solved, the free download was granted.