Back when a computer was just an engineer with a slide rule, IBM founder Tom Watson issued a simple challenge to his young workforce—THINK. The word stuck. And his motto still inspires.

THINK Patent Posters: US patent documents, reimagined

To honor IBM’s record-setting, 20-year winning streak for most US patents, a global team of Ogilvy art directors, designers and writers set out to showcase the milestone in a manner worthy of the achievement— by transforming IBM's intellectual property and THINK motto into 20 works of art. I helped lead the writiers in transforming complex patent language into something playful and engaging.

Selected honors:  Cannes Lion, One Show

VIDEO: IBM THINK Patent x 20 Posters series

20 designs for 20 years of record IBM innovation

Translating patent gobbledygook


Role: Creative Direction, Copywriting

More in the THINK series...


IBM THINK App -  Puzzle Banners

To attract bright, curious minds to its new app, IBM released a series of playful puzzles. Once solved, IBM's famous THINK motto was revealed. And the free download was granted. 

Selected honors: Creativity Online


Role: Creative Direction, Copywriting

THINK: Man With Machine Posters
This series of THINK posters and animations was inspired by real quotes from the top thought-leaders in machine learning about the promise of artificial intelligence. 

VIDEO: IBM THINK - Man With Machine series. 

Role: Copywriting

THINK Exhibit Posters
The THINK series started with a poster and an outdoor ad campaign to promote the IBM THINK Exhibit, a temporary museum gallery at Lincoln Center, New York during IBM's centennial celebration. 

VIDEO: IBM Think Exhibit series

Role: Copywriting