Back when a computer was just an engineer with a slide rule, IBM founder Tom Watson issued a simple challenge to his young workforce—THINK. The word stuck. And his motto still inspires.

THINK Patent Posters: US patent documents, reimagined

To honor IBM’s record-setting, 20-year winning streak for most US patents, Ogilvy's global team of IBM creatives set out to showcase the milestone in a manner worthy of the achievement— by transforming IBM's intellectual property and THINK motto into 20 works of art. 

Selected honors:  Cannes Lion, One Show

VIDEO: IBM THINK Patent x 20 Posters series

20 designs for 20 years of record IBM innovation

Translating gobbledygook

A team of writers transformed complex patent language into something playful and engaging.

Role: Creative Direction, Copywriting

More in the THINK series...

THINK App -  Puzzle Games

These web ads tested the problem solving skills of curious minds. Once IBM’s famous motto was revealed, a free download of IBM's new THINK App was granted. 

Selected honors: Creativity Online


Role: Creative Direction, Copywriting

THINK: Man With Machine Posters
This series of THINK posters and animations was inspired by real quotes from the top thought-leaders in machine learning about the promise of artificial intelligence. 

VIDEO: IBM THINK - Man With Machine series. 

Role: Copywriting

THINK Exhibit Posters
The THINK series started with a poster and an outdoor ad campaign to promote the IBM THINK Exhibit, a temporary museum gallery at Lincoln Center, New York during IBM's centennial celebration. 

VIDEO: IBM Think Exhibit series

Role: Copywriting