Back when a computer was just an engineer with a slide rule, IBM founder Tom Watson issued a simple challenge to his young workforce—THINK. The word stuck. And his motto still inspires.
THINK Patent Posters: US patent documents, reimagined
To honor IBM’s record-setting, 20-year winning streak for most US patents, IBM creatives set out to showcase the milestone in a manner worthy of the achievement— by transforming IBM's intellectual property and THINK motto into 20 works of art.
Cannes Lion, One Show
20 designs for 20 years of record IBM innovation
I helped shepherd the global team of writers in transforming complex patent language into something playful and engaging.
More in the THINK series...
THINK App - Puzzle Games
These web ads tested the problem solving skills of curious minds. Once IBM’s famous motto was revealed, a free download of IBM's new THINK App was granted.
THINK: Man With Machine Posters
This series of THINK posters and animations was inspired by expert quotes about the promise of artificial intelligence. I wrote and helped the creation of this video.
THINK Exhibit Posters
The THINK series started with a poster and an outdoor ad campaign to promote the IBM THINK Exhibit, a temporary museum gallery at Lincoln Center, New York during IBM's centennial celebration. While primarily a showcase for great design, I helped out with the words.