Back when a computer was just an engineer with a slide rule, IBM founder Tom Watson issued a simple challenge to his young workforce—THINK. The word stuck. And his motto still inspires.



THINK Patent Posters: US patent documents, reimagined

To honor IBM’s record-setting, 20-year winning streak for most US patents, a global team of Ogilvy creatives set out to showcase the milestone in a manner worthy of the achievement— by transforming IBM's intellectual property and THINK motto into 20 works of art. I helped lead the team of writers to transform complex patent language into something playful and engaging.

20 designs for 20 years of record IBM innovation

IBM THINK App -  Puzzle Banners

To attract bright, curious minds to its new app, IBM released a series of playful puzzles.
Once solved, IBM's famous THINK motto was revealed. And the free download was granted.