WORK
Me
SAM MAZUR
creative director / copywriter
WORK
Me
E*TRADE
“Baby Quits”
BABY OUT!
When E*TRADE wanted to target sophisticated investors with a new ad campaign, it was bye-bye baby. But first, we gave the beloved spokes-toddler the last word.
MEDIA
TV
ROLE
Copywriting
AGENCY
Ogilvy New York
VIDEO: Baby and Beanie in the news