SAM MAZUR 💥

IBM shares tips on
How Not To Work Smart.

These single-panel comics portray some less-than-ideal alternatives to using IBM products and solutions in the midsized workplace. Featured in “Lessons From The Far Edge of Business,” a branded content series on Gizmodo.

MEDIA
Gizmodo Content Partnership

ROLE
Concept/Creative Direction/Copywriting

AGENCY
Ogilvy New York

Let’s Build A Smarter Planet bone implant.

Testimonials are an unexciting staple of B2B advertising. So we tried something different. This animated short shows how IBM Cloud powers a custom bone implant operation in Italy.

IBM goes steampunk.

Analytics can be boring. Except when it's applied to things that people really care about. Enter “PopData.” Using social sentiment analysis, IBM discovered steampunk, a curious fashion trend born from sci-fi, was poised to bust out into mainstream retail. We set this offbeat prediction to an eccentric infographic. The prediction—and the trend-spotting technology—became all the rage: 

Wired, Time, Forbes, The Verge, PSFK, Adweek, The Independent