Known as “God’s thumbprint," fractals are the math formulas discovered by famed IBM researcher Benoit Mandelbrot. His discovery revealed the hidden patterns of nature and inspired a generation of artists and innovators. To celebrate, IBMblr hosted a month-long Fractal Fest including dozens of fractal GIFs, a fractal cake and an application that hacked into Tumblr itself, transforming any blog into one-of-a-kind fractal art. Cannes Lions Silver winner.
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VIDEO: IBM “Fractal Fest”
Ever wonder why a river, looks like a tree, looks like a leaf?
So did Benoît Mandelbrot. He's the math whiz and IBM researcher who discovered the hidden patterns behind nature. He called them fractals.
Fractals changed the way we see the world.
To celebrate Mandelbrot’s birthday, we changed the way the world sees fractals.
We coded our own fractal art and blanketed it across social media.
We turned every blog on Tumblr into fractals.
We premiered this Errol Morris fractals film.
Directed by Errol Morris
We hosted an AMA on Reddit with two of Mandelbrot's closest colleagues at IBM Research and Yale.
We even baked a fractal cake. And it was delicious.