SAM MAZUR 💥

IBM dives infinitely deep into fractals.

Known as “God’s thumbprint," fractals are the math formulas discovered by famed IBM researcher Benoit Mandelbrot. His discovery revealed the hidden patterns of nature and inspired a generation of artists and innovators. To celebrate, IBMblr hosted a month-long #IBMFractalFest including dozens of fractal GIFs, a fractal cake, and an application that hacked into the Tumblr platform itself, transforming any blog into one-of-a-kind fractal art.

Ever wonder why a river, 
looks like a tree, 
looks like a leaf?

So did Benoît Mandelbrot. He's the math whiz and IBM researcher who discovered the hidden patterns behind nature.  He called them fractals.

Fractals changed the way
we see the world. 

To celebrate Mandelbrot’s birthday, 
we changed the way
the world sees fractals.

We hosted an AMA on Reddit with two of Mandelbrot's closest colleagues at IBM Research and Yale.