WHEN GOLF BECAME A MARATHON
Viewers of the 2014 Masters Tournament witnessed something bold, unprecedented, and slightly insane. Rather than watching the same few commercials over and over again, IBM produced 54 unique “Dispatches from a Smarter Planet.” Each spot ran once. I worked on nine European spots in all. Which required us to take eight planes in seven days. During one day, we hit five countries alone. Best shoot ever.
Directed by Joe Pytka.