SAM MAZUR 💥

CREATIVE DIRECTOR + COPYWRITER

MaraNatha Nut Butter breaks up with jelly.

PB&J was the greatest combo of all time. Until MaraNatha came along. Slow-roasted, small-batch nut butters so good you eat them by the spoonful. No jelly required. We broke up the world's most iconic sandwich and proved nut butter was better off all alone.

Director: Peter Sluszka, Hornet

Press: AdAge, Adweek, The Drum

MARANATHA NUT BUTTER
TOO GOOD FOR JELLY

MEDIA
TV/Outdoor/Social/Branded Content

ROLE
New Business Win/Concept/Creative Direction/Copywriting/Tagline

AGENCY
Terri & Sandy

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#TooGoodForJelly

PB& who? Sandwich sweeties no more, MaraNatha and Jelly’s gooey breakup drama unfolds on social media during the launch.

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