SAM MAZUR đź’Ą
CREATIVE DIRECTOR + COPYWRITER
MSNBC.com delivers the news like never before.
At a time when other news sites meant trusted headlines, breaking updates, or politics. MSNBC.com embraced it all: lifestyle, entertainment, sports, world news, and more. This insight inspired a colorful metaphor, A Fuller Spectrum of News. By building breaking news headlines into our ads and media, we created a whole new way for audiences to engage with the news. MSNBC.com would become the #1 news site and one of the most widely awarded brands of the year.
Awards: One Show Gold (2x), One Show Merit (5x), D&AD, Gold Effie, Webby,
MSNBC.COM
A Fuller Spectrum of News
NewsBreaker Live
Spectrum Visual Newsreader
NewsArcade
MEDIA
Activation/TV/Print/Experiential/Cinema/Digital/Digital Tech/Advergaming/Apps/Innovation
ROLE
Concept/Copywriting/Creative Direction
AGENCY
SS+K
NewsBreaker Live turns movie audiences into human joysticks.
Made with motion-tracking gaming software and real-time MSNBC.com headlines, crowds had to wave their arms and bodies in unison to control the gameplay and collect that day’s top news stories. A movie trailer spread the word about this world premiere event to business, tech, movie, and gaming sites around the globe.
80% audience participation.
70% unaided brand recall.
38 print ads built from last week’s
news on MSNBC.com.
Week after week, seemingly unrelated headlines were juxtaposed together with amusing results.
MSNBC.com’s First-Ever Brand Campaign. 750,000+ animated tiles helped launched A Fuller Spectrum of News to millions of viewers.
Spectra Visual Newsreader
reimagines news browsing.
Play. Browse. Interact. The linear way of browsing news was replaced with an immersive 3D vortex of color.
Controllable by mouse, microphone, and webcam.
”A Total Looker” —Mashable
”Proof that novel visualizations of data can be entertaining.” —Communications Arts
“Site of the Month” —FWA
NewsArcade gamifies the news.
Live headlines were streamed into branded games and arcade cabinets at the MSNBC.com Digital Cafe in Rockefeller Center.
