SAM MAZUR đź’Ą
CREATIVE DIRECTOR + COPYWRITER
MSNBC.com makes the news impossible to ignore.
Most news sites stuck to politics and breaking headlines. MSNBC.com covered everything: lifestyle, sports, entertainment, world news. That insight became A Fuller Spectrum of News: a campaign that literally built live headlines into the ads. MSNBC.com went on to become the #1 news site and one of the most awarded brands of the year.
MSNBC.COM
”A Fuller Spectrum of News”
NewsBreaker Live
Spectrum Visual Newsreader
NewsArcade
AGENCY
SS+K
ROLE
Concept/Copywriting/Creative Direction
MEDIA
Activation/TV/Print/Experiential/Cinema/Digital/Digital Tech/Advergaming/Apps/Innovation
AWARDS
One Show Gold (2x) • D&AD • Gold Effie, Webby,
NewsBreaker Live turns movie audiences into human joysticks.
Made with motion-tracking gaming software and real-time MSNBC.com headlines, crowds had to wave their arms and bodies in unison to control the gameplay and collect that day’s top news stories. A documentary-style trailer turned the event itself into the media, picked up by tech, gaming, and culture sites around the globe.
80% Audience Participation
70% Unaided Brand Recall
38 print ads written by last week’s news.
Week after week, real headlines found a funnier truth together.
MSNBC.com’s First-Ever Brand Campaign. 750,000+ animated tiles helped launched A Fuller Spectrum of News to millions of viewers.
Spectra Visual Newsreader
reimagines news browsing.
Play. Browse. Interact. The linear way of browsing news was replaced with an immersive 3D vortex of color.
Controllable by mouse, microphone, and webcam.
”A Total Looker” —Mashable
”Proof that novel visualizations of data can be entertaining.” —Communications Arts
“Site of the Month” —FWA
VIDEO: Spectra on the The Today Show
NewsArcade gamifies the news.
Live headlines were streamed into branded games and arcade cabinets at the MSNBC.com Digital Cafe in Rockefeller Center.
