SAM MAZUR 💥
CREATIVE DIRECTOR + COPYWRITER
Strands For Trans makes it safe to get a haircut.
A pattern of discrimination at barbershops against transgender people began to surface in headlines across the U.S. No one was doing anything about it. Until one New York barbershop took a stand, exposing the issue and sparking the LGBTQ+ community and their allies to rally against hate.
Awards: Fast Company World-Changing Idea, Webby (2x), Clio (2x), Effie (2x)
STRANDS FOR TRANS
LAUNCH CAMPAIGN
MEDIA
Activation/TV/Digital/Social/Branded Content/Experiential/Documentary Film
ROLE
Concept/Creative Direction/Naming
AGENCY
Terri & Sandy
VIDEO: Strands For Trans | Case Study
A symbol of acceptance across 6 continents.
We reimagined the classic barbershop pole using the colors of the trans flag for businesses to proudly display.
Our stickers can now be found in welcoming windows in 29 countries.
Putting hope on the map.
The campaign site, strandsfortrans.com, makes it easy for barbershops and hair salons to designate their store location as a discrimination-free business.
Bringing discrimination out of the closet.
To put a face on the issue, people shared candid stories about the fear, humiliation and rejection they face when getting a simple haircut.
Fashion icon Mark Jacobs joins the cause.
Inspired by the colors of the trans flag, Barba Men’s Grooming Boutique offered complimentary pink, white and blue hair stylings for supporters to rock during Pride Month.
Fashion icon Marc Jacobs dropped in to lend his enthusiastic support and influence to his 2.5 million followers.
What started at Barba, a New York salon with just 12 chairs,
sparked a trend of inclusivity that spread further and faster than we imagined.
Each week, new safe spaces continue to appear across the globe.
The map has been viewed more than 1 million times with over 7,500 safe spaces.
Strands For Trans fights
anti-trans lawmakers with #TransphobeTakedowns.
When transgender people started to face historic levels of hateful legislation in 2022, Strands For Trans mobilized again. The mission: to expose unjust politicians for the filth that they are, and to dress them down in a way that only Strands For Trans could: by heckling their hair. Working with pop culture icon Billy Porter and influencer Lynae Vanee, we launched #TransphobeTakedowns, a series of razor-sharp roasts of infamous Texas transphobes, Gov. Greg Abbott and Sen. Ted Cruz.
STRANDS FOR TRANS
TRANSPHOBE TAKEDOWNS
MEDIA
Influencer/Geo-tagged Social/Branded Content
ROLE
Creative Direction
AGENCY
Terri & Sandy
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