SAM MAZUR
CREATIVE DIRECTOR + COPYWRITER
Strands For Trans makes it safe to get a haircut.
A pattern of discrimination at barbershops against transgender people began to surface in headlines across the U.S. No one was doing anything about it. Until one New York barbershop took a stand, exposing the issue and sparking the LGBTQ+ community and their allies to rally against hate.
BARBA GROOMING BOUTIQUE
Strands For Trans
AGENCY
Terri & Sandy
ROLE
Concept/Creative Direction/Naming
MEDIA
Activation/Social//Experiential/Film
AWARDS
Fast Company World Changing Idea • Webby • Clio • Effie
VIDEO: Watch a movement begin
A symbol of acceptance across 29 countries.
We reimagined the classic barbershop pole using the colors of the trans flag and made window stickers for businesses to display.
Putting hope on the map
strandsfortrans.com made it easy for barbershops and hair salons to designate their store as discrimination-free.
Bringing discrimination out of the closet.
To put a face on the issue, people shared candid stories about the fear, humiliation and rejection they face when getting a simple haircut.
Fashion icon Marc Jacobs joins the cause.
Inspired by the colors of the trans flag, Barba Men’s Grooming Boutique offered complimentary pink, white, and blue hair stylings for supporters to rock during Pride Month. Fashion icon Marc Jacobs dropped in to lend his enthusiastic support and influence to his 2.5 million followers.
What started at Barba, a New York salon with just 12 chairs,
sparked a trend of inclusivity that spread further and faster than anyone imagined.
7,500+ safe spaces.
1+ million map views.
Strands For Trans takes down lawmakers for their ugly policies and uglier hair.
When transgender people started to face historic levels of hateful legislation in 2022, Strands For Trans mobilized again. The mission: to expose unjust politicians for the filth that they are, and to dress them down in a way that only Strands For Trans could: by heckling their hair. Working with pop culture icon Billy Porter and influencer Lynae Vanee, we launched #TransphobeTakedowns, a series of razor-sharp roasts of infamous Texas transphobes, Gov. Greg Abbott and Sen. Ted Cruz.
STRANDS FOR TRANS
TRANSPHOBE TAKEDOWNS
MEDIA
Influencer/Geo-tagged Social/Branded Content
ROLE
Creative Direction
AGENCY
Terri & Sandy
