SAM MAZUR 💥

IBM Research reimagines the US patent document.

IBM earns more patents than any other company. To honor the 20-year winning streak, IBM transformed its intellectual property into 20 works of art. All inspired by their famous motto: THINK.

Awards: Bronze Lion, Silver Clio, One Show Merit (3x)

IBM
THINK x 20

MEDIA
Posters/Branded Content

ROLE
Creative Direction/Copywriting

AGENCY
Ogilvy New York

VIDEO: IBM “THINKx20 Patent Posters” Case Study

20 designs for 20 years of record IBM innovation

Patent no. 8150611. 2012. Predictive traffic analysis.By combining real-time traffic data with predictive route analysis, this patented GPS innovation can now steer you away from traffic trouble spots before they develop, as well as more accurately … — Patent no. 8150611. 2012.
Predictive traffic analysis.
By combining real-time traffic data with predictive route analysis, this patented GPS innovation can now steer you away from traffic trouble spots before they develop, as well as more accurately estimate your drive time. And that’s good, because who really likes coming home to a cold, lonely supper anyway?

Patent no. 2431242, 2012. Electronic learning synapses.In fish and in humans, brains learn by trial and error. And now we can add a new species to Darwin’s list: the computer. This algorithm-and-circuit innovation efficiently mimics the way the mind… — Patent no. 2431242, 2012.
Electronic learning synapses.
In fish and in humans, brains learn by trial and error. And now we can add a new species to Darwin’s list: the computer. This algorithm-and-circuit innovation efficiently mimics the way the mind functions, learns and evolves over time. And could help us understand the world in ways we can’t yet begin to comprehend.

Patent No. 5424054. 1995. Carbon nanotubes.Carbon atoms can be arranged in hexagonal patterns to create a patented carbon nanotube that’s 50,000 times thinner than human hair. We’re reaching the limits of how small traditional silicon chips and the … — Patent No. 5424054. 1995.
Carbon nanotubes.
Carbon atoms can be arranged in hexagonal patterns to create a patented carbon nanotube that’s 50,000 times thinner than human hair. We’re reaching the limits of how small traditional silicon chips and the computers they power can be. Using carbon instead could allow for computer chips that are smaller than the “e” at the end of this sentence.

*Working under Ogilvy CCO Steve Simpson, ECDs Ryan Blank + Mike Hahn and Design Director Sid Tompkins,
I led the global writing team and the case study, established the digital gallery and wrote three posters

IBM THINK Puzzles makes B2B advertising fun.

To attract the kinds of curious minds who would appreciate an intelligent new app from IBM, we released this series of brain-teasing banners. Once you decode IBM’s famous motto, the free download unlocks.

Press: Creativity

IBM
THINK Puzzles

MEDIA
Digital, Advergaming

ROLE
Concept, Copywriting

AGENCY
Ogilvy New York