MSNBC.COM / NewsBreaker Live
Msnbc.com’s NewsBreaker Live took over the bodies of unsuspecting movie theater audiences and turned them into “human joysticks”. Made with motion-tracking software (predating Xbox Kinect) and real-time Msnbc.com news, crowds had to wave their arms and bodies left or right, in collaboration, to control the gameplay. A movie trailer spread the word about this first-ever interactive cinema experience to business, tech, movie and gaming news outlets and blogs all over the world.
Role: Creative Direction, Copywriting